In other words: the Gainses are a hot commodity. I think Jo and Chip are launching their own Magnolia network soon so it’ll be a whole bunch of stuff similar to fixer upper or at least the same aesthetic 1. And Fixer Upper was a huge part of that success: its Season 4 finale in 2017 attracted more than 5 million viewers, placing it behind only The Walking Dead in cable viewership for the second quarter of that year. These networks, along with HGTV are now owned by Discovery and these two show some older HGTV shows. chief critic Richard Lawson would later note, that was likely no coincidence, but a direct result of the soothing effect home-improvement programming can provide in an uncertain world. HGTV was one of the most-watched cable networks of 2016, outpacing even CNN in a grueling election year.
It’s hard to overstate the appeal Chip and Joanna Gaines hold for a traditional cable outfit. You have to come to some arrangement if you want to show your products on your HGTV show.” The couple’s talent agent, Bill Stankey, did not reply to requests for comment Brock Murphy, the director of public relations for Magnolia Market, told Salkin that Chip and Joanna’s decision came from their desire to take a break and spend more time with their family and business.“It is not based on anything related to Discovery-Scripps, or anything else that has been falsely reported,” he said. “This isn’t how business is done with Scripps. “They kept insisting on showing things with the Magnolia label, even though Scripps does not have a partnership with them on that stuff,” the source said. Cheap Old Houses a show that airs on HGTV are searching for old homes in the Berkshires and upstate New York. What’s perhaps most interesting, however, is the press release’s promise that “All services will be inspired by Magnolia and driven by the Gaines’ creative vision.” That might remind some Gaines-ologists of the reported circumstances surrounding their exit from HGTV in 2017. In addition to the complete Fixer Upper library, the network will become home to programming focused on community, home, garden, food, wellness, entrepreneurialism, and design. (At this point, is there anyone left who doesn’t have plans for their own streaming service?) As explained in the release, Chip and Joanna will take over Discovery’s DIY Network, which the company says currently hits more than 52 million homes across the country under the Gaineses’ purview, the channel will be renamed. A subscription streaming service is set to debut later on.
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This joint initiative will launch next summer, according to a press release, with a linear television network and a TV Everywhere app. Next year, the couple’s home and lifestyle brand, Magnolia, will launch a multi-platform media company with Discovery that includes- drum roll-Chip and Joanna’s very own TV network. Chip and Joanna Gaines, who convinced renovation fans across America to embrace the folksy charms of wood paneling and rustic accents with their HGTV hit Fixer Upper, are now set to launch a new, much bigger endeavor. Friends, it’s time to buy stock in shiplap.
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